The UK ad regulator has issued a fresh warning to car manufacturers to clearly define what part of owning an electric vehicle makes them emissions-free.
The Advertising Standards Authority (ASA) has banned ads from BMW and MG for misleading customers that their vehicles are emissions-free.
The case acknowledged that while electric cars are emissions-free when driven, there are emissions in the manufacturing process and in the charging process. Therefore, to adhere to advertising codes, BMW and MG should have specified that any zero-emissions claims only relate to when the car is being driven.
BMW’s Google ad read: “Zero Emissions Cars – Download Read full story ›
Source: The Drum
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