By Audrey Kemp

Omnicom Group reported strong Q4 and full-year 2023 results in its earnings call on Tuesday, while execs shared how strategic investments and external factors may impact business in the coming year.

Omnicom Group filed its fourth quarter and full-year 2023 results Tuesday afternoon, revealing better-than-expected results.

Executives also shed light on how strategic investments, such as the Flywheel Digital acquisition and significant investments into AI, combined with upcoming external factors — such as the US Olympics, the 2024 presidential election and cookie deprecation — might shape the agency holding company’s trajectory in 2024.

Q4 & full-year financial highlights

For the fourth quarter, Read full story ›

Source: The Drum