By Lisa Kane

No one in America needs reminding that healthcare is complex, says Lisa Kane of Siegel+Gale. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Simplicity is key when it comes to user experience, not least in the healthcare sector. In the latest World’s Simplest Brands study, Siegel+Gale surveyed 15,000+ consumers on the perceived simplicity or complexity of 800+ brands across 25 industries. We looked at the consumer journey in healthcare by presenting participants with 14 ‘touchpoints’ in the journey and them them for their ratings on a scale Read full story ›

Source: The Drum