By Gillian West

In order to align itself more closely with the kind of events enjoyed by its target audience protein ice-cream company Wheyhey has announced a series of strategic partnerships this summer.

Starting with Nike’s women’s running event, We Own the Night, on 10 May, Wheyhey will have a dedicated presence throughout the event in addition to a social media campaign and influencer participation throughout.

Following We Own the Night, Wheyhey will then join forces with the Spartan Race Series, Richmond’s Rugby Rocks Summer Social and Sevens in the City.

“Wheyhey has always had a close association with health and fitness, due to Read full story ›

Source: The Drum