What are the tactical ingredients to create marketing magic in 2024? A new Reuters report says it’s all about the subtle interplay between the art and science of marketing.

Data will remain a precious marketing commodity in 2024. But as generative AI spawns a myriad of new marketing possibilities against the backdrop of a fast-evolving commercial landscape, the competitive edge will remain with brands that combine human instinct, creativity and thoughtful expertise.

Though not exactly a new discussion, the relationship between left and right brain marketing has never seemed more relevant, according to Josh London, Reuters Professional’s managing director and Reuters’ Read full story ›

Source: The Drum