Shrewd marketers are increasingly taking advantage of the hype and engagement that envelops the Super Bowl – without shelling out millions for a gametime spot.
In 2013, Oreo broke the internet during Super Bowl XLVII. And it did so without a primetime commercial.
During the third quarter, a power outage brought play to a stop for an entire half-hour, leaving fans antsy with anticipation. In what has since been dubbed one of the best-ever real-time marketing efforts, Oreo shot out a simple tweet with an image of a solitary sandwich cookie in a dark space and the words: ‘You can still Read full story ›
Source: The Drum
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