By Amy Houston

According to the travel company, more than half of Brits want to see the Northern Lights at some point in their lives.

Expedia is today unveiling a new ad campaign that includes an out-of-home takeover at One World Trade Center and a TV ad, as well as magazine features.

The brand wants to help people tick off their must-do bucket list experiences this year and top of the list is seeing the Northern Lights.

According to a consumer survey commissioned by Expedia, 57% of Brits aspire to witness the Northern Lights as a once-in-a-lifetime adventure. The National Oceanic and Atmospheric Administration is also Read full story ›

Source: The Drum