By Chris Moody

Faith in politics is at an all-time low, says Chris Moody of AgencyUK. It’s important politicians take note – because the stakes this election year are high.

When The Drum put a call out for advice from marketers to politicians in this election year on both sides of the Atlantic, my instinctive reply was simple: “Please, just don’t be dicks.” I might have broken a fundamental rule of being a marketing strategist here by failing to respect my audience. In my defense, I’m not exactly on my own with this opinion.

According to last year’s Ipsos Veracity Index, politicians Read full story ›

Source: The Drum