By Ned Brown

Some research claims ad effectiveness was through the floor this Super Bowl; another revealed the campaigns weren’t very funny either. Bader Rutter’s Ned Brown comes in with a much less scientific explanation of what went wrong.

What a Super Bowl it was (and I’m not talking about the game). We saw it all. For nearly the entirety of the three-and-a-half-hour game, my head felt like it was in a pinball machine. The trend this year, more than ever, leaned toward throwing everything at the audience and hoping, by some chaotic miracle, to break through. We saw 78 Read full story ›

Source: The Drum