As part of The Drum’s Food & Drink Focus we sat down with Hamza Ayub, Dunkin’ Donuts’ marketing chief in Switzerland. Here, we bring you his five trends to watch this year.
The iconic Dunkin’ Donuts orange and purple brand might be instantly recognizable in the US, but in Europe the coffee-and-confections shop is still building awareness.
In Switzerland, chief marketer Hamza Ayub is tasked with capitalizing on the latest fast-food trends to grow the Dunkin’ brand.
In a recent conversation with The Drum, Ayub told The Drum how Dunkin’ went from relative obscurity in Switzerland to now owning 24 stores Read full story ›
Source: The Drum
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