By Camilla Yates

Elvis’s Camilla Yates reveals recent research explaining how the rosy lens of nostalgia can offer brands a taste boost.

How do you eat yours? Our research suggests that the UK likes its food with a healthy serving of nostalgia. And in the timeless words of Viennetta, ‘One slice is never enough.’

We’ve seen nostalgia trending in culture for a while now – Google searches for ‘Y2K’ have increased tenfold in the past five years, and reboots, historical stories and Barbie dominate the cinema slate. This is partly a result of cyclical trends being amplified on TikTok, but it’s also a Read full story ›

Source: The Drum