For our Food & Drink Focus, we find out first-hand what goes into edible product innovation.
It seems that every celeb and influencer has a booze brand, runs a sweet shop, sells baby food or hawks hot sauce. So, why can’t the marketing industry’s leading publication?
Finding out how it works so you don’t have to, we’ve been playing the part of an influencer looking to bring a branded product to market lightning-fast, all with the help of Juicy Brick, a product innovation agency capitalizing on this emerging market.
So, how did we get on?
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Source: The Drum
Industry News
