By Audrey Kemp

The audio brand ventures into the metaverse, inviting the next generation of audio enthusiasts to explore a dynamic digital space where sound, creativity and self-expression converge.

JBL, a 78-year-old consumer electronics company owned by Harman International, has unveiled its latest venture, ‘JBL Land,’ a virtual realm on Roblox, to offer users a virtual space to express themselves through sound and creativity.

The brand desceibes JBL Land as a fusion of music, gaming and personalized avatars, to help users develop their unique ‘Sound.’ The launch includes three dynamic games showcasing the power of sound.

“By launching JBL Land on Roblox, we are Read full story ›

Source: The Drum