Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ad of the Day: Dreamy Interflora spot celebrates flower power

on Feb 26, 2024 | 0 comments

By Amy Houston

Interflora OOH ad

Titled ‘Say More,’ the campaign was created by Peckham-based creative collective Calling.

With its first brand campaign in four years, Interflora is hoping for an injection of new energy. The one-hundred-year-old flower delivery service has unveiled a 60-second film following an intertwined cast of characters navigating life’s diverse and imperfect journey. From joy to grief. Family ties to heartbreak and reconciliation. Moments of true emotional depth – witnessed by the hand-made flowers that helped bring them about.

“Today’s technology and social media platforms have created a communication paradox. We’ve never been more “connected,” and yet with a rising mental health and loneliness Read full story ›

Source: The Drum