By Gillian West

Cereal Partners UK, the umbrella name for Nestle Cereals including Cheerios and Shredded Wheat, has launched an on-pack promotion offering customers the chance to win a cow…well its milk.

The campaign is the first to be created for Cereal Partners UK by BD Network and offers consumers the chance to win a year’s supply of milk with a total of 84 grand prizes, one for every day the promotion runs.

In order to enter consumers must input the unique printed code featured on the pack online, in addition to the 84 year-long supplies an additional 250,000 pints of milk are Read full story ›

Source: The Drum