By Amy Houston

Devised by indie agency St Luke’s, the campaign hopes to reiterate that comments can stay with people and affect their mental health.

South Western Railway (SWR) has launched an out-of-home campaign highlighting some of the verbal abuse its workers have been subjected to by agitated customers.

Titled ‘Abuse Stays With Our Staff,’ the shocking images will run on all owned poster sites across the SWR network in the south and south-west of England from March 4.

St Luke’s brief was to encourage non-abusive behavior towards SWR colleagues and, in doing so, alleviate the long-term impact insulting words have on them. It Read full story ›

Source: The Drum