By Floydd Wood

1HQ’s Floydd Wood charts a boom in creative branding of neo-traditional Asian medicine, enabled by smart packaging, modernized designs, and cutting-edge spaces.

Driven by Asia’s extraordinary economic momentum, traditional medicines and healthcare services are being repackaged for a growing, younger, and style-conscious audience. The results are remarkable and inspiring.

Dating back some 23 centuries, it’s hardly surprising that traditional Asian medicine systems were beginning to go out of fashion. In affluent and consumerist modern Asia, the dated image of traditional medicines lacks accessibility for a new generation of consumers.

According to The British Medical Journal, in 2010, 30% of Read full story ›

Source: The Drum