By Webb Wright

More than 20% of all programmatic ad impressions stem from ‘made for advertising’ sites, according to a study published last year by the ANA.

Media measurement company Integral Ad Science (IAS) has released a new feature designed to protect advertisers from clickbaity ‘made for advertising’ (MFA) and “ad clutter” sites.

The technology leverages machine learning to enable IAS’ ad optimization platform to identify and avoid harmful sites without compromising an ad’s efficacy across a range of other, legitimate channels.

“With the proliferation of MFA, global advertisers need safeguards to avoid ad arbitrage and low performing, high ad density sites while optimizing Read full story ›

Source: The Drum