By Megan Price

Producer and hardened footballer Megan Price is enthused by the growth of women’s sport but firmly believes the marketing is missing a trick.

The feast that is women’s football continues, with the Uefa European Women’s heating up. But before we get pumped for another amazing year of sport, cast your mind back to last year’s Women’s World Cup fever. Just ahead of kick-off, there was an Adidas spot starring iconic footballers: men and women playing as equals. ‘Play until they can’t look away’ was the line. That’s exactly what women’s football has done over the years, female players footballing Read full story ›

Source: The Drum