By Audrey Kemp

When your favorite bag of chips feels more like a bag of air, welcome to the practice of “shrinkflation” – the unsavory secret that’s downsizing your go-to goods. Experts unpack the motivations and lasting impacts of this increasingly prevalent tactic.

From mass layoffs to inflation, middle-class Americans grapple with the daily challenges of a weakening economy. A recent study from retail technology company Swiftly found that nearly two in three people struggle to pay for their groceries due to rising prices and interest rates.

As shoppers become increasingly vigilant in the grocery aisle, they are likely to notice a price hike on Read full story ›

Source: The Drum