By Kendra Barnett

CMOs from Walmart, Airbnb, Booking.com and more weigh in on the forces shaping brand marketing in 2024.

On Thursday, we hosted an exclusive event at The Drum Labs in London, where our editors brought attendees key insights on the trends guiding the direction of brands’ marketing decision-making today.

Here are five of the breakthrough trends shaping CMO priorities in 2024.

Assessing AI investments

Amid a proliferation of AI development since the debut of OpenAI’s uber-popular ChatGPT in November of 2022, marketers are exploring and discovering a variety of applications for these burgeoning technologies.

This year, 80% of CMOs plan to increase their organization’s spending Read full story ›

Source: The Drum