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Media experts split on the viability of Musk’s proposed YouTube rival

on Mar 12, 2024 | 0 comments

By Kendra Barnett

While some experts see revenue loss reversals on X’s horizon, others point out the various challenges of taking on incumbents in video streaming like YouTube and Netflix.

Elon Musk’s X plans to launch a video streaming platform this week, which will be available via the app on Amazon and Samsung smart TVs, according to a Fortune report. An inside source told Fortune that the app will look “identical” to YouTube’s TV app.

But social media and advertising experts are divided on whether the strategy will help X recoup the revenue it’s lost from declining ad spend.

Musk, the Tesla CEO who Read full story ›

Source: The Drum