By Gillian West

Nickelodeon has engaged brand and design agency Analogue to work on Peter Rabbit product packaging following the US cable network’s reworking of the Beatrix Potter classic for a new generation.

“Briefs like this don’t come along very often. The tale of Peter Rabbit was first told in 1902, so to have the chance to work with this much loved children’s character, and be involved in bringing it to life for the current generation, is a really exciting process,” said Barry Darrnell, creative director of Analogue.

“The team at Nickelodeon is willing to push boundaries, which makes this both an exhilarating Read full story ›

Source: The Drum