By Audrey Kemp

The condiment brand wants consumers to hop on the gravy train year-round — not just during the holiday season.

Whether you’re pouring gravy goodness over your morning biscuits or drizzling it on your evening poutine, Heinz says it’s time to declare that ‘Gravy is the New Ketchup.’

In a new video series is called ‘Gravy Hot Takes,’ the brand urges consumers to consider the sauce’s savory potential by showing off unlikely gravy pairings, from chicken nuggets to hot dogs. The videos are live across TikTok, Instagram and Pinterest.