By The Drum Network

In this week’s episode of The Drum Network Podcast, we sit down with two leading lights from the world of influencer marketing.

Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing – with estimates of its annual global value reaching as high as $24bn.

The upshot of all this money flowing around is that influencers (or creators, or whatever you like to call them) are all around: a robust and mature market of creators of every stripe, just waiting for marketers to collaborate with them. But how to Read full story ›

Source: The Drum