By Audrey Kemp

With the guidance of ‘AI’ (not that AI), basketball fans might just end up getting everything wrong in all the right ways during March Madness.

As college basketball fans lace up their sneakers for March Madness, Pepsi Zero Sugar and Draftkings have launched their latest campaign urging fans to forget artificial intelligence and embrace the original AI — the one and only Allen Iverson.

Yes, you read that right. The brands’ latest venture, the ‘AI Can Do That?’ campaign, sees the basketball legend stepping onto the court to help fans with something he knows a thing or two about — making zero Read full story ›

Source: The Drum