By Audrey Kemp

In a new March Madness-themed campaign, Adidas seeks to help other young athletes overcome self-doubt on the court and remember the joy of the sport. This coincides with the brand’s NIL Ambassador Network surpassing 12,000 student athletes.

Timed to basketball’s biggest event, NCAA’s March Madness tournament, Adidas has released its newest commercial today starring 22-year-old Hailey Van Lith of the LSU Tigers.

‘You Got This,’ as the campaign is called, aims to rid college athletes of pressures and return to the love and joy of sport.

Set to ‘Under Pressure’ by Queen and David Bowie, the latest spot starring Van Read full story ›

Source: The Drum