By Matt Gibbs

The utility companies that survived the energy crisis offered simple brand experience, says Matt Gill at Siegel+Gale. Add purpose to the mix for best in class.

Simplicity isn’t something that comes naturally to the utilities sector. We know that at Siegel+Gale: every year we compile a simplicity index. This year, the energy industry ranked 17 of 25 of UK industries in terms of simplicity, down from 16 in 2021. That’s despite our research showing a ‘simplicty premium’ of 7%, the extra customers will pay for a simple energy experience. But it’s clear that the utilities sector is underperforming when it Read full story ›

Source: The Drum