By Jenni Baker

From tech-enhanced tastes to sustainable sips, AI-powered flavor infusions and the new era of premiumization – here are four trends from drinks and cocktail culture to help marketers add fizz to their marketing experiences.

If 2023 was the year of acknowledging a decade of change, 2024 is the year to embrace it. New experimental mindsets, value-added experiences; one industry at the forefront of this transformation is the drinks and spirits business – with 2024 bringing new tastes of optimism centered around the themes of social connection, togetherness, and ultimately experience.

As interest in exploration continues to rise, consumers are more Read full story ›

Source: The Drum