By Andy Pearson

Liquid Death’s Andy Pearson shares how his journey took him from a miserable creative job to deliberately doing things ‘wrong’ for one of the most entertaining brands around.

Do you ever question everything you’re doing and get filled with a deep existential dread and regret? I sure have! How many late nights have you spent at the office putting together the deck for the cracker brand social media account pitch? Or urgently responding to the 11pm email from the cell carrier client about a last-minute emergency change to the VO to say ‘nearly 95%’ instead of ‘up to Read full story ›

Source: The Drum