By Audrey Kemp

Brandon Beloti, Shareef O’Neal and other influencers are stunned to discover that they prefer the scent of Axe over its high-priced competitor in a campaign by The Martin Agency.

It’s a fragrance face-off of epic proportions.

In a new campaign released today, the affordable men’s fragrance brand challenges a luxury giant in a David-versus-Goliath showdown: ‘The Haters Upset: Axe vs Tom Ford.’ The campaign pits the newest addition to Axe’s Fine Fragrance Collection, Lynx Black Vanilla, against Tom Ford’s Tobacco Black Vanille, which retails for a cool $195 (£200).

Developed by The Martin Agency, this campaign marks Axe’s biggest global initiative in years.

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Source: The Drum