Why marketers want more martech cohesion – and how Vistar Media’s end-to-end solution is evolving to meet the demands of the fast-moving DOOH marketplace.
‘Martech is just a tool; to deliver it right, it must be addressed throughout the entire marketing ecosystem’; so say 66% of CMOs, in a recent survey from The Drum and AAR. And when marketing leaders say there’s a problem with how their martech solutions are stacking up, their partners must evolve and adapt to answer their call.
Take digital out-of-home (DOOH) advertising. This fast-moving market is one of the most exciting emerging media Read full story ›
Source: The Drum
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