By Tom Jarvis

For The Drum’s entertainment focus, Tom Jarvis of Wilderness looks at the streaming platforms and movie studios looking to develop brand. Making the most of talent, he says, will be key.

Back in 2015, when I started Wilderness, social was seen as a luxury on media and comms plans for TV and films. Studios and distributors were just starting to think about trying to build fandoms around specific shows or films. The shift, led by the streamers, over the last 9 years has been dramatic. What we’ve learned is that the need to build a connection among consumers Read full story ›

Source: The Drum