By Sam Anderson

When The Drum sat down with nine new business and commercial directors, they painted a picture of pitch processes still in desperate need of standardization and work reduction.

The Drum has spent quite some time recently documenting the minor nightmare of the pitching landscape for marketers and new business pros. A third of pitches withdrawn entirely; successful pitches seeing post-win reduced budgets; ballooning due diligence and procurement requirements. In short, the kind of behavior that the Pitch Positive Pledge (PPP) valiantly tried to put a stop to almost two years ago is still Read full story ›

Source: The Drum