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Solar snackdown 2024: out-of-this-world brand activations inspired by the total eclipse

on Apr 5, 2024 | 0 comments

By Audrey Kemp

sun chips eclipse promo

Creativity shines bright, from SunChips’ Solar Eclipse Chips to MoonPie’s celestial wrestling match.

Prepare for an astronomical spectacle unlike any other as the total solar eclipse approaches on April 8. Compared to its predecessor in 2017, this year’s celestial performance promises to be even more captivating, with a longer duration and darker skies.

As millions prepare to witness the extraordinary event, brands aim to seize some of the spotlight, or perhaps more fittingly, sunlight. From SunChips and MoonPie to Pizza Hut and CosMc’s, join us as we explore the cosmic creativity inspired by Monday’s total solar eclipse.

SunChips to debut ‘Solar Eclipse Chips’ Read full story ›

Source: The Drum