By Amy Houston

After 10 years in the wilderness, the anthropomorphized sausage stick makes his dramatic return in true cheeky fashion.

Growing up in 90s Britain, no other brand mascot had quite an anarchistic or dominating aura as Peperami’s Animal. His commanding presence in ads saw him grating his own head off in one spot and becoming enraged at the sight of a potato chip in another. The meaty monster either had you laughing or absolutely terrified. Regardless, he had your attention and the tagline, ‘It’s a bit of an Animal,’ fitted the wild creation perfectly.

Created by London shop Lowe (now MullenLowe), the character Read full story ›

Source: The Drum