By Amy Houston

The cohesive and refreshed assets are being rolled out globally with the hope of creating a more consistent experience for its audience.

Beyond its logo, Lego has embarked on a complete design refresh and evolved brand identity to give its comms a more coordinated feel across all aspects of the business.

Over the past couple of years, the Lego Group’s in-house creative and strategic shop, Our Lego Agency, in partnership with Interbrand, has created a set of ownable design elements that will encompass everything from physical products to its digital presence.

At the core of the branding is still the vision Read full story ›

Source: The Drum