By Audrey Kemp

In ‘Own Your Age,’ women over 40 engage in cringeworthy attempts to look younger, like using TikTok lingo and attempting to twerk.

Laura Geller Beauty, a makeup brand catering to mature skin, is squashing stereotypes and embracing age diversity with its humorous new campaign, ‘Own Your Age.’

The campaign honors National Mature Women’s Day, which the brand created to celebrate women over 40. Central to the campaign is a commercial directed by Quinn Wilson, which depicts the humorous lengths older women often go in order to appear younger, from taking selfies to using Gen Z slang.

In the ad, comedian Leanne Morgan plays Read full story ›

Source: The Drum