It was the hottest sneaker in town… until it wasn’t. Designit’s Niklas Mortensen talks us through how the UK PM managed to tread on the hard-earned brand equity of the Adidas Samba simply by wearing them.
In one short Instagram video around tax policy, Rishi Sunak managed to kill off one of the coolest brands of the past few years – Adidas Sambas. The go-to shoe for fashion-conscious Millennial Dads, rappers and Gen Z girls went from “the defining sneaker of our age” to the “uncoolest” pair of kicks around. At least, that’s the prevalent narrative.
Those switched into Read full story ›
Source: The Drum
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