By The Drum

In the latest edition of ‘Convene. Challenge. Change.’ – an editorial partnership between The Drum and the 4A’s – WhataBurger marketing comms VP Donna Tuttle and McGarrah Jessee CEO Britton Upham discuss the need to keep a brand’s marketing fresh, while simultaneously respecting its history.

For older brands, it’s critical – and occasionally challenging – to be able to adapt marketing strategies to a continually evolving culture.

Whataburger is an illustrative example. Founded in 1950, the now-nationwide burger restaurant chain has begun to lean more heavily into humor. A recently released campaign from the brand depicts a disgruntled citizen stepping up to Read full story ›

Source: The Drum