BBDO’s chief creative, who made a mark in the advertising world with memorable, culturally resonant campaigns like Snickers’ ‘You’re Not You When You’re Hungry,’ is ready to stop moving at the speed of light.
David Lubars’ reputation for restlessness precedes him.
In 2004, when Lubars was named chief creative officer at BBDO, New York Magazine described him as “a Beat poet … trapped for years in button-downs and khakis,” noting that he “gets impatient easily.” A profile in Campaign from 2019 raves about his “fabulously frenetic mind.”
Lubars himself doesn’t seem to mind the quirky qualifiers (“If I was Read full story ›
Source: The Drum
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