This week, The Drum is reporting live from Possible Miami 2024. Amid the sea breezes and the buzz, here’s what we’re hearing from industry leaders on the ground.
On marrying brand and performance marketing
Tariq Hassan, chief marketing and customer experience officer, McDonald‘s: “For the longest time, it was like brand or performance, and I just refuse to participate in it. If you think about the construct, when were we ever told, ‘Oh, yeah, go build the brand, but who cares if it performs. Oh, and by the way, perform the heck out of something, but who cares if it deteriorates Read full story ›
Source: The Drum
Industry News