By Audrey Kemp

Weed lovers: sit back with your munchies and enjoy four hours and 20 minutes of stoner-friendly, star studded content this weekend.

With the haze of 4/20 weekend looming in the air, cannabis enthusiasts everywhere are likely stocking up for their smoke-filled weekend tomorrow.

Before they ascend into the clouds, Bic, the creator of the EZ Reach Lighter, is here to set the mood just right with its new campaign, ‘The Slow Burn Sessions’ featuring two stars who love to get baked, Snoop Dogg and Willie Nelson, alongside someone who loves to bake, Martha Stewart.

Launching precisely at 4:20 pm ET today on YouTube Read full story ›

Source: The Drum