By Audrey Kemp

A seven-minute short film of people portraying video game characters emphasizes the necessity of a safe digital environment for minors.

Movistar, a major wireless provider serving Spain and several Hispanic-American countries, has launched an unconventional awareness campaign in Mexico highlighting the risks kids face when interacting with unknown online profiles in video games.

Titled ‘This Is Not a Game,’ the campaign employs an interesting creative approach to get its point across, with human actors imitate the somewhat uncanny and unnatural mannerisms of non-playable characters, or “NPCs” as gamers know them.

The work advocates for a safer gaming environment for children. According to the Read full story ›

Source: The Drum