By Webb Wright

The beverage giant claims that it has tapped into principles of neuroscience to convey a satisfying auditory experience.

In its latest step into the world of AI-fueled marketing, Coca-Cola has built a musical instrument that purports to leverage both AI and neuroscience to simulate the experience of drinking one of its products.

Through a new app called Coke SoundZ, users can create their own melodies based on the sounds of cracking open and taking a sip from a bottle of Coke.

According to a press release from the brand, the sounds conveyed through the app – phsst, fizz, clink, glug, ahhh – are Read full story ›

Source: The Drum