By Amy Houston

In an exclusive interview with The Drum, the Amsterdam agency’s co-founder, Chris Mendola, and global CEO, Sander Volten, delve into the ads that made its name and explain how it is commemorating a quarter of a century with a rebrand steeped in optimism.

It has been 25 years since Chris Mendola, Alex Melvin and Guy Hayward founded 180 Amsterdam. Conjured up around a kitchen table, the agency’s name came from a Francis Ford Coppola quote that Melvin, who died in 2011, read in Fast Company: “To keep going in a crisis, do a 180-degree turn. Turn the situation halfway around. Don’t Read full story ›

Source: The Drum