By Webb Wright

Following slow sales in the US, Apple is reportedly cutting back on production of its new mixed reality headset. But mainstream appeal could be just around the corner.

The Apple Vision Pro is not selling as well in the US as the company had initially hoped, according to a report from Apple analyst Ming-Chi Kuo. The slow pace of adoption signals a broader difficulty of introducing new technologies to a mainstream audience – but it’s not necessarily a death knell for the Vision Pro.

Apple has slowed down production of its Vision Pro headset following weaker-than-expected demand in the US, Read full story ›

Source: The Drum