By John Glenday

Irreverent Irish bookmaker Paddy Power’s can’t claim that their latest wheeze isn’t sh@t, after they wheeled out a giant mechanical pigeon which specialises in pink guano to promote their bingo offering.

The blimp-sized ‘Lucky Pigeon’ has been let loose in the skies above Britain to deposit its waste upon the heads of fortunate passers-by via a custom built poop chute as part of a new advertising campaign devised by Crispin Porter + Bogusky.

Recording the ecstatic reactions of those drenched in the colourful muck and is supported by radio, online and social media.

The campaign is inviting new players to Paddy Power Bingo Read full story ›

Source: The Drum