By Amy Houston

As part of The Drum’s Health & Pharma Focus, we’re using insights from Kantar’s Marketplace, an automated market research platform, to look closer and creative trends and effectiveness in this huge category.

When advertising in the health and pharma domain, there are often so many messages that brands need to get across to an audience – such as product benefits – that campaigns aren’t always the most enjoyable for viewers.

But with the use of humor, brand mascots or catchy slogans and audio, brands in this sector can creatively capture the attention of consumers.

It’s an ever-growing category with huge potential Read full story ›

Source: The Drum