Atomic Matter’s Frankie Everson has lost patience with healthcare’s dependency on language like ‘patients.’ She shares how her time with illness revealed just how dehumanizing the term actually is.
As a strategist working on health brands, I’ve spent the best part of my career trying to imagine and evoke what has always been described as the ‘patient experience.’ I’ve diligently mapped out ‘patient journeys,’ trawling the internet for quotes and blogs that help bring to life the intricacies of living with a particular disease. I’ve tried my best to bring ‘patient insight’ into my briefs.
Yet it was only a couple of Read full story ›
Source: The Drum
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